Easy to begin
The watercolor shape gives you somewhere to start, so there is no intimidating blank page.
Whimsy Doodlings · 1st Edition
A take-anywhere doodling kit for a little creative pause. Start with a watercolor shape, add a few lines, and see what appears.


The idea is simple
Every shape can become something. Look for the first little clue, add a line, and let the rest surprise you.
A small invitation
Take a moment with this shape before you scroll. Turn it in your mind. Does it have a beak, an ear, a tail — or something nobody else would notice?

There is no right answer. Hold onto the first little idea that appears.
What others saw
Here are three ways the same hand-painted watercolor template was interpreted. Your answer may be completely different — that is the point.
Why you will love it
You do not need a plan, and perfection is not invited. Follow the first idea and see where it takes you.
The watercolor shape gives you somewhere to start, so there is no intimidating blank page.
Open the kit whenever you have a quiet moment. There is almost no setup and nothing to tidy away.
Turn the card, look again, and an entirely different character may appear.
How it works
No planning and no perfect answer. Choose a card, notice one shape, add the details you see, then enjoy the whole page you have created.
Choose a color and follow one little idea from first look to finished card.

Choose the card that catches your eye.

Turn the card and notice what catches your eye.

Follow the edges with the lines you imagine.

Step back and meet the whole finished card.

Start with the color or shape that draws you in.

A little crescent begins to look like a curled tail.

A few lines are enough to bring the idea to life.

Meet the little fox that was hiding in the color.

Begin with one card full of possible characters.

Could those little branches become wings?

Draw the beak, eye and feathers you can see.

Step back and discover a whole page of creatures.
See one watercolor mark become a finished character — first as a quick transformation, then through the real drawing process.
Swipe to explore all three films.

When to doodle
Whimsy Doodlings is made for the pockets of time that usually disappear: while you wait, travel, drink your morning coffee or simply want to step away from a screen.
Wind down, take a break from scrolling or add a little creativity to your morning coffee.
Open the kit at an appointment, in the airport or while the pasta boils.
Take it along on the train, bus, plane or in the passenger seat.
Doodle with friends, compare what each person sees and enjoy the unexpected results.
Some people doodle during meetings. We do not tell their boss.


Inside the 1st Edition
Open the box, pick the color or shape that draws you in, and begin with the first detail that feels obvious — or delightfully strange.
The 16 cards feature hand-painted watercolor artwork by Johanna Bianca Rehn.
The story of the beginning
Whimsy Doodlings came to life during one of the most challenging periods of my life. I needed something gentle to focus on — something that could bring a little curiosity back into the day.
I began looking for figures in random splashes of watercolor. There was just enough surprise and flow to keep drawing without a plan or pressure to make something perfect.
Once life had settled, the idea of sharing that experience would not leave me alone. I dreamt about it, talked about it with everyone I knew and kept returning to the same thought: these shapes were meant to fly.
I hope Whimsy Doodlings brings small moments of joy, play and discovery to tables, journeys and quiet pauses everywhere.
Helle Marie Buttrup
Founder of Whimsy Doodlings
The 1st Edition contains 16 different doodle cards and one 0.3 mm fineliner.
Pick a card and focus on one watercolor shape. Turn the card until something catches your eye, then use the fineliner to add the details you imagine. There is no single right result.
Not at all. The watercolor shape gives you somewhere to begin. Follow the first idea you notice and let the drawing develop from there.
Whenever you want a quick creative pause: with your morning coffee, while travelling or waiting, before a meeting, around a table with friends or when you want a break from your screen.
At launch, delivery is planned within Denmark. Available options and prices will be shown at checkout.
Email hello@whimsydoodlings.com and we will get back to you as soon as we can.

Whimsy Doodlings · 1st Edition
A take-anywhere kit for a little creative pause. Pick a watercolor shape, add a few lines, and see what appears.
129 DKK
Secure checkout on Shopify